Optics market is actively developing in Belarus. New technologies and materials, frames collections from various producers with varied types of fixation, enormous catalogues of modern lenses… All world brands are available in our country. The problem is how to make the right choice having such great diversity.
No doubt, one needs a lot of knowledge, experience and cooperation with producers to be a success. Fortunately, we have already got all of these.
SUCCESSFUL OPTICS MEANS SATISFIED CUSTOMERS
To be a successful optician you have to combine the qualities of a doctor, a seller and a technician. What should you start with? With a talk. Talk with your customer to know his/her complaints, demands and wishes, give information about present day optics, suggest alternatives. Find out what is desirable and what is unacceptable. Listen to your customer. Even if you don’t have an answer to the question you can always consult a specialist, but you can’t do it without knowing your customer’s wishes.Optics starts with an adviser who is not only a technician. It is unusual for a person to boast to his acquaintances that his glasses have been made in the right way. Your customer is more likely to be grateful if you have helped him to create a desirable new image, if you have taken into account all peculiarities of his character and way of life. If you have a crew of professionals, optics can become secondary, because a real specialist bears in mind the final result which is the combination of the dioptric and the frame. What remains is the face, the eyes, the lips and the hairstyle. They are the most important ones. Glasses only accentuate one’s image. The conclusion is: a communicative fashion-knowing attentive adviser is the first step to success.
SUCCESS STARTS WITH PRE-SALE PREPARATION
Check and correct the shape of every new frame, open temples, examine. Warranty period of the sales contract is often only two days. Mechanical loading on the frame reveals defective solder or splits in moldings immediately. Despite the fact that faults appear rarely it is better to check everything beforehand. Otherwise you get to know about the fault after making lens shift. And the lenses can be expensive.
Popular glasses are not sold for a long time. The reason can be that they don’t fit the face. Or some part of the frame grabs hair or scratches skin. That is why fitting of the frame should be made BEFORE marking the location of the pupils. Not after!
WHAT SHOULD YOU KNOW TO CONCENTRATE ON STYLE AND COMFORT BUT NOT ON TECHNICAL MATTERS
The main tool is the optical rule. Having found out the lens diameter for the particular frame you can specify the width of the edge or the centre of the lens, approximate weight, durability and possible prices. There is no need to take measures in customer’s presence every time. Having received a new parcel you can immediately specify samples which need a bigger diameter or lens curvature. Making notes on the samples, e.g. 60, would mean that if Pupillary Distance is smaller you will need a special-order lens which has a substantial lead time and price. That would be essential for choosing a frame.
You should take into consideration the kind of bracing. If they use external screws and line, the edge’s width CAN’T be minimal. A thin edge looks nice, but it is fragile. So, you have to see your customer regularly during the warranty period.
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Frame curve should be taken special attention to. Sport glasses need special lenses in any case. But typical frames can also be used for a particular diopter. Look at the rim of the frame from above. An arcuate rim is ideal for small in number and plus diopters. While a thin and all the more an aspheric minus is ideal only for an absolutely straight line rim. If you don’t take into consideration this characteristic you may have problems with fixing and your customer’s dissatisfaction. An experienced adviser knows his/her assortment well and doesn’t suggest a customer frames which don’t go with his/her diopters.
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Pay attention to handwriting as lots of symbols look similar because of fast writing. The most common mistake is the astigmatic degree. Your customer doesn’t feel comfortable in his new glasses because of the handwriting. So it is better not to write the degree symbol. Be careful with the instructions for a technician. If you say “bend”, it doesn’t carry necessarily information.
You should explain where, how far he should make it and what it is for. If you say “beautiful solar tinted”, is it for a beach or for staying indoors? Should it be cold or warm color? Use your phone: send samples of color, frames, looks, faults, take advice at any moment. Give distinct instructions to the technician as he can’t see the customer.
Don’t invent new terms. Use those which already exist. It may often occur that an invented by you abbreviation has already been in use, so the technician might understand your instruction in the wrong way.
Learn to read prescriptions and to recount astigmatics. What concerns handwriting, don’t try to understand everything, better think what it should be and be interested only in figures. If you have a cyl or a prism you should have a degree. If you don’t have a degree, it is a globe. If there is no Pupillary Distance, measure it carefully yourself.
If you get a card instead of a prescription, look for “recommended”. It usually appears at the bottom or on the back side of the page but not in the nice looking columnes in the beginning.
Astigmatics has two ways of notation. Only sign and degree can change but not cyl. Globe is recounted. If you have - and - and 180, or + and + and 90, width isn’t summed up. If vice versa or + and -, width is summed up. Believe in yourself. Train yourself. It’s easy.
Make everything clear, don’t say no. Study your assortment, give consideration to ready orders, listen to and hear your customer. Fashion, beauty and proportion are really important. Technical problems can always be solved. Information support is guaranteed. Nobody can know everything. Don’t hesitate about getting new knowledge. Success is in cooperation.
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